Impactful Visual Storytelling: strategies behind successful architectural photography
This Live Event happened on October 23, 2018 (6:00pm - 8:00pm PST)
Architectural photography is a tremendous investment and can be one of your greatest assets in sharing your project story. This investment benefits from thoughtful strategic planning. Your imagery defines your firm’s image and is often the only representation that will share your design with potential clients and the rest of the world. During this discussion, we will explore how to ensure you maximize your investment in professional architectural photography resulting in impactful visual stories. From annual strategic planning to leveraging the final photography assets, we will uncover the necessary steps to ensure a return on investment that meets your firm’s needs.
Learning Objectives
- Gain an understanding of how to approach annual strategic planning for your photo shoots.
- Learn how to identify a wider range of potential venues to share your visual story.
- Learn how to develop a comprehensive timeline from start to finish for individual photo shoots.
- Learn how to launch your strategic marketing plan and deliver impact with your photography.
Credits:
1.5 AIA LU/Elective
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