Love at First Insight: 5 Ways AI and BI Boost Client Acquisition

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Live webinar airing on October 3, 2023 at 2:00 PM EDT
Sponsored by BQE Software
Presented by Steven Burns, FAIA

Learning Objectives:

  1. Align project pursuit with strategic objectives and firm culture, enhancing efficiency and profitability.
  2. Leverage business intelligence and artificial intelligence in the AE industry, specifically focusing on platforms like Chat GPT, Bard and Midjourney.
  3. List effective strategies for tailoring sales and marketing efforts to the firm's strengths, improving proposal preparation, and influencing client decisions.
  4. Identify and win the right clients for your firm.
  5. Differentiate your services in a competitive market.


1 AIA LU/Elective
AAA 1 Structured Learning Hour
This course can be self-reported to the AANB, as per their CE Guidelines
AAPEI 1 Structured Learning Hour
MAA 1 Structured Learning Hour
This course can be self-reported to the NLAA.
This course can be self-reported to the NSAA
NWTAA 1 Structured Learning Hour
OAA 1 Learning Hour
SAA 1 Hour of Core Learning
This course can be self-reported to the AIBC, as per their CE Guidelines.
As an IACET Accredited Provider, BNP Media offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
This course is approved as a Structured Course
This course can be self-reported to the AANB, as per their CE Guidelines
Approved for structured learning
Approved for Core Learning
This course can be self-reported to the NLAA
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia

For many architects and engineers, finding the right clients and winning the project is often a lot like dating. A successful acquisition process involves strong marketing and lead generation strategies, followed by crafting compelling proposals, negotiations, and project execution – much like building a new love connection.

AE firms often face challenges in strategically aligning project acquisition with their core objectives and culture. Founder of The Well-Designed Firm, Steve Burns, FAIA, will reveal how to use emerging technologies and business management tools, including AI platforms like Chat GPT, Bard, and Midjourney, to manage your firm effectively and tailor your sales and marketing endeavors. Think of it as "swiping right" on the projects that are the perfect fit for your firm!

This session will also focus on identifying the right clients, winning them over, and positioning your firm uniquely in the market.

Prepare to be inspired by one of the most accomplished and forward-thinking experts in the AE industry! We invite you to attend this dynamic webinar led by Steven Burns, FAIA, a visionary with nearly 40 years of entrepreneurial and AE business consulting experience. As the founder of The Well-Designed Firm and former Chief Creative Officer of BQE Software, Steve has witnessed the full spectrum of the industry – from the best to the worst.


Photo courtesy of BQE Software


Steven Burns, FAIA, is a global thought leader and speaker on topics related to firm management and emerging technologies. He is the founder of The Well-Designed Firm, a nascent business consultancy helping A&E firms that wish to make their business as elegant as the architecture they create. Steven received his Master of Architecture degree from the Harvard Graduate School of Design, spent 7 years at SOM, and founded his own architecture firm, BBA Architects which he sold in 2007. He created ArchiOffice, the popular office and project management software, which he sold to BQE Software in 2010, which later evolved into BQE CORE.


Originally published in October 2023