The Future of Practice
Sponsored by Benjamin Moore & Co.
Architectural Record
1 AIA LU/Elective; 1 AIBD P-CE; SAA 1 Hour of Core Learning; 0.1 IACET CEU*; AAA 1 Structured Learning Hour; AANB 1 Hour of Core Learning; AAPEI 1 Structured Learning Hour; This course can be self-reported to the AIBC, as per their CE Guidelines.; MAA 1 Structured Learning Hour; NLAA 1 Hour of Core Learning; NSAA 1 Hour of Core Learning; NWTAA 1 Structured Learning Hour; OAA 1 Learning Hour
Learning Objectives:
- Explain the promise and limitations of machine learning as they relate to design and architecture.
- Discuss how architecture firms of various sizes are adapting to and staying ahead of rapid technological change.
- Describe new services and areas of practice that firms are expanding into, beyond the traditional boundaries of architecture.
- Explain how an outcome-based delivery method could improve architectural compensation.
This course is part of the Business of Architecture Academy
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View course on architecturalrecord.com »
In cities across the country, a profusion of construction cranes points to a bustling building climate, which should make architects happy. Not so fast. Despite a sound economy, architecture is facing a reckoning. This special section examines firms of varying sizes and the challenges—and opportunities—they face today, with greater competition and client expectations, as well as an outmoded business model and the urgent need to evolve along with technology.
PHOTOGRAPHY: COURTESY GENSLER
Gensler's Los Angeles Office
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Originally published in Architectural Record
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