Built on Craft  

From Architectural Record’s 2019 Innovation Conference

Sponsored by ABC World Wide Stone, American Institute of Steel Construction, Architectural Record, Armstrong World Industries, ASI Group, CAST CONNEX, CENTRIA, Construction Specialties, CornellCookson, Johnson Controls, Lapitec S.p.A., Lightglass, National Terrazzo & Mosaic Association, Inc., Rieder USA, Sherwin-Williams Coil Coatings, TAMLYN, The Ornamental Metal Institute of New York, The Steel Institute of New York, and Think Wood | Presented by Michel Rojkind, Founding Partner, Rojkind Arquitectos

This CE Center article is no longer eligible for receiving credits.

In an era when innovation threatens the art of craft, Mexico City‑based Rojkind Arquitectos practices a design approach that explores the marriage of these two things. Founding Partner Rojkind will discuss how he straddles the worlds of technology and time-honored techniques to design buildings—from smaller scale residential and retail projects to larger, civic institutions—that draw on tradition as they look to the future.


Michel Rojkind founded Rojkind Arquitectos in Mexico City in 2002. The firm quickly gained international recognition for its innovation at a range of scales, from product design to large civic buildings. Through his practice, Rojkind strives to design compelling architecture and urban-planning solutions that go beyond mere functionality to become integral experiences that have a positive impact on society and the environment. Rojkind lectures internationally, and has been a visiting professor at the Southern California Institute of Architecture (SCI-Arc) in Los Angeles, the Institute for Advanced Architecture of Catalonia (IACC) in Barcelona, the University of Pennsylvania, and Aalto University, in Finland. He has been named as one of the “300 most in influential Mexican Leaders” by Mexican Leaders magazine and called one of one of the “Country’s Treasured Architects” by the Mexican Civil Registry. In 2019, Rojkind joined the We Company as senior vice president of architecture, leading all of WeWork construction projects—a role he fulfills while continuing to run his practice in Mexico.

In an era when innovation threatens the art of craft, Mexico City‑based Rojkind Arquitectos practices a design approach that explores the marriage of these two things. Founding Partner Rojkind will discuss how he straddles the worlds of technology and time-honored techniques to design buildings—from smaller scale residential and retail projects to larger, civic institutions—that draw on tradition as they look to the future.


Michel Rojkind founded Rojkind Arquitectos in Mexico City in 2002. The firm quickly gained international recognition for its innovation at a range of scales, from product design to large civic buildings. Through his practice, Rojkind strives to design compelling architecture and urban-planning solutions that go beyond mere functionality to become integral experiences that have a positive impact on society and the environment. Rojkind lectures internationally, and has been a visiting professor at the Southern California Institute of Architecture (SCI-Arc) in Los Angeles, the Institute for Advanced Architecture of Catalonia (IACC) in Barcelona, the University of Pennsylvania, and Aalto University, in Finland. He has been named as one of the “300 most in influential Mexican Leaders” by Mexican Leaders magazine and called one of one of the “Country’s Treasured Architects” by the Mexican Civil Registry. In 2019, Rojkind joined the We Company as senior vice president of architecture, leading all of WeWork construction projects—a role he fulfills while continuing to run his practice in Mexico.

Originally published in Process Cooling

Originally published in December 2019

LEARNING OBJECTIVES
  • Illustrate how firms can engage advanced technology and design without their projects losing a sense of "craft."
  • Offer scenarios in which architecture can be used to connect with the community.