Architectural Reboot: Vanguard Firms Take a Fresh Approach to Practice

Please select all products that you specify or have interest in:
Curtain Wall
Insulated Panels
Structural Steel
Wood/Mass Timber
None of the Above
By clicking "Register", you acknowledge that you have read BNP Media’s Privacy Policy, agree to its terms, and consent to allow BNP Media to use your information consistent with the Privacy Policy. You agree your information submitted will be shared with the sponsor(s) of the webinar. To read our Privacy Policy, please click here
Webinar On-Demand
Sponsored by Benjamin Moore & Co., CertainTeed Architectural, Kingspan Insulated Panels, The Ornamental Metal Institute of New York, The Steel Institute of New York, Vitro Architectural Glass and The Wood Institute
Presented by Elyse Agnello, AIA & Alex Shelly, AIA, Rudabeh Pakravan, Ishtiaq Rafiuddin and Kristen Sidell

Learning Objectives:

  1. Discuss the importance of supporting a collaborative work environment within architecture and design firms to attract and retain a qualified staff.
  2. Explain how community outreach can improve the reputation of a firm and provide opportunities for financial growth.
  3. List key ways architecture and design firms can encourage flexible and resilient work environments to adapt to rapid change and a shifting client base.
  4. Describe how a focus on sustainable design and next generation technologies can attract new business and a socially conscious work force.


1 AIA LU/Elective
AAA 1 Structured Learning Hour
This course can be self-reported to the AANB, as per their CE Guidelines
AAPEI 1 Structured Learning Hour
MAA 1 Structured Learning Hour
This course can be self-reported to the NLAA.
This course can be self-reported to the NSAA
NWTAA 1 Structured Learning Hour
OAA 1 Learning Hour
SAA 1 Hour of Core Learning
This course can be self-reported to the AIBC, as per their CE Guidelines.
As an IACET Accredited Provider, BNP Media offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
This course is approved as a Structured Course
This course can be self-reported to the AANB, as per their CE Guidelines
Approved for structured learning
Approved for Core Learning
This course can be self-reported to the NLAA
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia

Three recipients of RECORD’s 2021 Design Vanguard Award discuss how they paved their own paths to starting their practices, through collaborative work, community outreach, a shifting client base, and a focus on sustainability.



 Elyse Agnello, AIA and Alex Shelly, AIA, DAAM is an award-winning professional design firm founded on principles of collaboration and cross-disciplinary practice at the intersection of Design, Architecture, Art, and Making. Its mission is to advance creative thinking-and-doing in the built environment through a hands-on approach to building physical places and things. Led by Elyse Agnello, AIA and Alex Shelly, AIA, both graduates of the Harvard Graduate School of Design, the team is committed to carefully listening, actively researching, and passionately working to realize new ideas of all kinds.


Rudabeh Pakravan, is registered architect and educator. She holds a Bachelor of Science in Civil Engineering from University of California, Berkeley and a Master of Architecture from University of Pennsylvania. She is on the design faculty of the University of California, Berkeley. Rudabeh is a member of the Board of Directors of the AIA East Bay and Rites of Passage, an advocacy organization for formerly incarcerated youth.

Ishtiaq Rafiuddin

 Ishtiaq Jabir Rafiuddin, established the firm UNDECORATED in 2017. Rafiuddin's work focuses on adaptive reuse and ground up projects in Detroit. Previously Rafiuddin co-founded Based In, a co-working space in Chinatown-NYC, and Mimaj, a visualization studio in Istanbul and Beirut. Between 2006 and 2014, Ishtiaq trained as a designer at REX and OMA. At REX, Ishtiaq was Project Architect for the Vakko Fashion Center in Istanbul. Over the course of 4 years, Ishtiaq played a pivotal role from Concept Design to Construction, relocating to Istanbul as REX's sole design representative during construction. Rafiuddin currently holds the position of Frances and Gilbert P. Schafer Visiting Professor of Architecture at the University of Michigan Ann Arbor. Architectural Record awarded Rafiuddin Design Vanguard in June of 2021. Ishtiaq was born in Bangladesh and immigrated to the United States at age nine. Ishtiaq has lived in Dhaka, New York City, Buffalo, Istanbul and Detroit.


 Kristen Sidell, is a LEED accredited, registered architect. She holds a Bachelor of Art in Art History from Stanford University and a Master of Architecture from University of Pennsylvania. She is an adjunct professor at the California College of the Arts. Kristen is a member of the Board of Trustees of Ecole Bilingue de Berkeley.


Sponsored by

BenMoore CertainTeed Kingspan
OMINY SINY"/ Vitro"/

Supporting Partners

EAC Kansas City AIA StLouis
LeaderDev Young Architect AIA_Austin
Originally published in April 2022