The Fundamentals of Architectural Terra Cotta

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Webinar On-Demand
Sponsored by Ludowici
Presented by Rob Wehr

Learning Objectives:

  1. Recognize why terra cotta has been a pillar of architecture and design for thousands of years after its long history is explored.
  2. List the performance benefits of terra cotta tiles – examples high tensile breakage strength, low water absorption, color fastness & fire resistance.
  3. Identify why terra cotta tiles are Green and more sustainable than other roofing materials after a comparison of product features.
  4. Learn proper installation techniques for both the traditional as well as modern applications of terra cotta after diagrams are shared.


AAA 1 Structured Learning Hour
This course can be self-reported to the AANB, as per their CE Guidelines
AAPEI 1 Structured Learning Hour
MAA 1 Structured Learning Hour
This course can be self-reported to the NLAA.
This course can be self-reported to the NSAA
NWTAA 1 Structured Learning Hour
OAA 1 Learning Hour
SAA 1 Hour of Core Learning
This course can be self-reported to the AIBC, as per their CE Guidelines.
As an IACET Accredited Provider, BNP Media offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
This course is approved as a Structured Course
This course can be self-reported to the AANB, as per their CE Guidelines
Approved for structured learning
Approved for Core Learning
This course can be self-reported to the NLAA
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia
This test is no longer available for credit

This program explores the benefits of using terra cotta roof tiles, including its green properties and differentiating qualities from other roofing materials. It also explores the types of terra cotta roof tiles, installation methods, accessories and other terra cotta tile applications such as wall cladding and flooring.

Architectural Terra Cotta

Photo courtesy of Todd Mason Photography


Rob Wehr is Vice President of Business Development and National Accounts at Ludowici, a 130-year old, world renowned manufacturer of architectural terra cotta products. With over 20-years’ experience, Rob specializes in building construction and design, structural engineering, building envelope and rain screen principles, design, detailing, pricing, budgeting, manufacturing, and installation of architectural terra cotta building products.


Ludowici Since 1888, architects, homeowners, universities, commercial and government clients have turned to Ludowici for uniquely beautiful architectural terra cotta products that stand the test of time. Ludowici clay tiles are the highest quality available, which is why they adorn thousands of historic and newly built structures around the world. Meticulously crafted in New Lexington, Ohio from locally sourced materials, our products are infinitely customizable and carry a 75-year warranty.


Originally published in September 2020