Love at First Insight: 5 Ways AI and BI Boost Client Acquisition  

For many architects and engineers, finding the right clients and winning the project is often a lot like dating. A successful acquisition process involves strong marketing and lead generation strategies, followed by crafting compelling proposals, negotiations, and project execution—much like building a new love connection.

AE firms often face challenges in strategically aligning project acquisition with their core objectives and culture. Founder of The Well-Designed Firm, Steve Burns, FAIA, will reveal how to use emerging technologies and business management tools, including AI platforms like Chat GPT, Bard, and Midjourney, to manage your firm effectively and tailor your sales and marketing endeavors. Think of it as "swiping right" on the projects that are the perfect fit for your firm!

This session will also focus on identifying the right clients, winning them over, and positioning your firm uniquely in the market. Prepare to be inspired by one of the most accomplished and forward-thinking experts in the AE industry!  

Image courtesy of BQE Software

Steven Burns, FAIA, is a global thought leader and speaker on topics related to firm management and emerging technologies. He is the founder of The Well-Designed Firm, a nascent business consultancy helping A&E firms that wish to make their business as elegant as the architecture they create. Steven received his Master of Architecture degree from the Harvard Graduate School of Design, spent seven years at SOM, and founded his own architecture firm, BBA Architects which he sold in 2007. He created ArchiOffice, the popular office and project management software, which he sold to BQE Software in 2010, which later evolved into BQE CORE.