The Human Color Experience and Color Trends 2021

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Webinar On-Demand
Sponsored by Benjamin Moore
Presented by Andrea Magno

Learning Objectives:

  1. Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make impactful and effective color selections.
  2. Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our visual perception of color.
  3. Differentiate between various elements that contribute to emotional reactions to color including inherent color responses, learned and past experiences, cultural associations, use of language to describe color.
  4. Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression, particularly in contactless environments.
  5. Explore the Color of the Year and Color Trends 2021 palette and concept.

Credits:

HSW
1 AIA LU/HSW

Some colors may be calming and relaxing, while other hues may be energizing and lively. Colors are known to create feelings of joy, while others leave us feeling unsettled. Color has the incredible ability to evoke both physical and emotional reactions in humans that are unique to each individual, making this a highly subjective topic. By understanding the ways in which color impacts humans on both physical and emotional levels, we are better equipped to select hues for our spaces that contribute to a desired sensibility. Likewise, color is an ideal communication tool, using the many associations had with colors across the spectrum. This course explores physical and emotional responses to color that shape our color preferences, in addition to insight on color trends with the Color Trends 2021 Palette and Color of the Year.

Human Color


Andrea

Andrea Magno is the Director of Color Marketing & Development for Benjamin Moore, North America’s favorite paint, color and coatings brand. As part of the Benjamin Moore Color Studio, Andrea plays an integral role in the development of color tools, and color and design research that further positions Benjamin Moore as a color and product leader for both professionals and consumers.

During her tenure at Benjamin Moore, Andrea has been intimately involved in various aspects of color, interior design and the paint industry. She has played an integral role in the development and advancement of designer and architect-focused events, educational programs and trend research. Andrea serves as a reference on color and design inspiration for a variety of publications, including Apartment Therapy, Better Homes, Chicago Tribune, Country Living, Durability & Design, Family Circle, HGTV Magazine, Refinery29, Real Simple, The Wall Street Journal, USA Today and more.

Andrea began her career at Christie’s Auction house in the European Furniture Department and later was a part of numerous high-end residential design projects while working at Ingrao, Inc. in New York City. She graduated from Lafayette College with a BA in Art History and English, and earned a degree in Interior Design with high distinction from the New York School of Interior Design. Andrea also earned her MBA at the University of Scranton. She is an allied member of ASID and an industry member of IIDA.

 

Benjamin Moore & Co. Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium-quality residential, commercial, and industrial maintenance coatings, it maintains a relentless commitment to innovation and sustainable manufacturing practices. The Benjamin Moore premium portfolio spans the brand’s flagship paint lines, including Aura®, Regal® Select, CENTURY®, Ultra Spec®, Natura®, and ben®. The Benjamin Moore Diversified Brands include specialty and architectural paints from Coronado®, Lenmar® and Insl-x®. Benjamin Moore & Co. coatings are available primarily from its more than 5,000 locally owned and operated paint and decorating retailers.

 

Originally published in October 2020

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