The Human Color Experience and Color Trends 2021

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Webinar On-Demand
Sponsored by Benjamin Moore
Presented by Jennifer Limberg

Learning Objectives:

  1. Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make impactful and effective color selections.
  2. Explain how the eye and brain work together to process color, in addition to ways in which the brain shapes our visual perception of color.
  3. Differentiate between various elements that contribute to emotional reactions to color including inherent color responses, learned and past experiences, cultural associations, use of language to describe color.
  4. Consider how color is a tool for communicating messages, directions, and serves as a Explore the Color of the Year and Color Trends 2021 palette and concept.

Credits:

HSW
1 AIA LU/HSW
IACET
0.1 IACET CEU*
AIBD
1 AIBD P-CE
IDCEC
1 IDCEC CEU/HSW
AAA
AAA 1 Structured Learning Hour
AANB
AANB 1 Hour of Core Learning
AAPEI
AAPEI 1 Structured Learning Hour
MAA
MAA 1 Structured Learning Hour
NLAA
NLAA 1 Hour of Core Learning
NSAA
NSAA 1 Hour of Core Learning
NWTAA
NWTAA 1 Structured Learning Hour
OAA
OAA 1 Learning Hour
SAA
SAA 1 Hour of Core Learning
 
This course can be self-reported to the AIBC, as per their CE Guidelines.
This course is approved as a Structured Course
Approved for structured learning
Approved for Core Learning
This course is approved as a Core Course
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia

Some colors may be calming and relaxing, while other hues may be energizing and lively. Colors are known to create feelings of joy, while others leave us feeling unsettled. Color has the incredible ability to evoke both physical and emotional reactions in humans that are unique to each individual, making this a highly subjective topic. By understanding the ways in which color impacts humans on both physical and emotional levels, we are better equipped to select hues for our spaces that contribute to a desired sensibility. Likewise, color is an ideal communication tool, using the many associations had with colors across the spectrum. This course explores physical and emotional responses to color that shape our color preferences, in addition to insight on color trends with the Color Trends 2021 Palette and Color of the Year.

Human Color


Jen

Jennifer Limberg is an Architectural & Design Representative at Benjamin Moore & Co. As part of the New York Metro Field Sales Team, Jennifer directly serves the Manhattan and Brooklyn architect and design community- delivering the most up-to-date information on products, color trends and color tools.

Jennifer began her career with Benjamin Moore as team leader and color consultant of the Roosevelt Field Color Station. She later moved on to work at Janovic Paint & Decorating in Chelsea, NYC where she was able to combine her interior design background as well as her prior experience as brand ambassador. She received her Bachelor’s Degree from the New York School of Interior Design in May 2010. She is a member of and lead contact for IDLNY, NKBA and CSI.

 

Benjamin Moore & Co. Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium-quality residential, commercial, and industrial maintenance coatings, it maintains a relentless commitment to innovation and sustainable manufacturing practices. The Benjamin Moore premium portfolio spans the brand’s flagship paint lines, including Aura®, Regal® Select, CENTURY®, Ultra Spec®, Natura®, and ben®. The Benjamin Moore Diversified Brands include specialty and architectural paints from Coronado®, Lenmar® and Insl-x®. Benjamin Moore & Co. coatings are available primarily from its more than 5,000 locally owned and operated paint and decorating retailers.

 

Originally published in June 2021

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