Great Design Begins with Color

Let’s discuss color and material choices in interior architectural design
Sponsored by Benjamin Moore & Co.
Presented by Wid Chapman and David Ling

Learning Objectives:

  1. Discuss why color is an important design decision
  2. List two ways color can impact interior architectural design
  3. Explain how both natural and artificial lighting affect color
  4. Describe the effects of color - visually, psychologically and symbolically.


1 AIA LU/Elective
AAA 1 Structured Learning Hour
This course can be self-reported to the AANB, as per their CE Guidelines
AAPEI 1 Structured Learning Hour
MAA 1 Structured Learning Hour
This course can be self-reported to the NLAA.
This course can be self-reported to the NSAA
NWTAA 1 Structured Learning Hour
OAA 1 Learning Hour
SAA 1 Hour of Core Learning
This course can be self-reported to the AIBC, as per their CE Guidelines.
This course is approved as a Structured Course
This course can be self-reported to the AANB, as per their CE Guidelines
Approved for structured learning
Approved for Core Learning
This course can be self-reported to the NLAA
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia

This webinar is part of the Interiors Academy

Color is a force with the ability to change a space, a mood or even a mindset. This is especially true for architectural interior design, where there is opportunity to use color intentionally. Color has the ability to affect experience by enhancing the architectural form. In this webinar, presenters will discuss the color and material choices of several projects, focusing on design requirements, constraints and desired effects.

Great Design Image

Wid Chapman

Wid Chapman, AIA, received his architectural education at the Rhode Island School of Design. He is a former chair of the Interior Design Department at Parsons School of Design, where he currently serves on its senior faculty. Wid has guest lectured in the United States and globally in Brazil, the Dominican Republic, France, India, Malaysia, and Singapore. A lifestyle design authority, he is coauthor of the topical books Home Design in an Aging World and Unassisted Living.

David Ling

David Ling founded David Ling Architects in 1992, establishing an international practice in the United States, Europe and Asia. Composed of exhibition spaces, creative offices, high-end retail, high-end residences and institutional spaces Ling’s work has received numerous international awards, including Interiors Magazine’s Annual Awards for Best Retail Design and Best Office Design; Interior Design Magazine’s Future Furniture Award, Best of Year Award, and Kitchen and Bath Designer Leader Award; the Municipal Arts Society’s National Design Award; Architectural Bienal Miami + Beach Gold and Silver medals; Benjamin Moore’s Hue Award for Best Residential Interiors; New York Magazine’s Top 100 Architects and Decorators Award; London’s Design Partnership Award for Best Retail Design; and Best Exhibition Design at the International Contemporary Furniture Fair and London’s Grosvernor House Art & Antiques Fair.


Benjamin Moore & Co. Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium-quality residential, commercial, and industrial maintenance coatings, it maintains a relentless commitment to innovation and sustainable manufacturing practices. The Benjamin Moore premium portfolio spans the brand’s flagship paint lines, including Aura®, Regal® Select, CENTURY®, Ultra Spec®, Natura®, and ben®. The Benjamin Moore Diversified Brands include specialty and architectural paints from Coronado®, Lenmar® and Insl-x®. Benjamin Moore & Co. coatings are available primarily from its more than 5,000 locally owned and operated paint and decorating retailers.


Originally published in May 2020