Responsive Architecture: Reimagining The Customer Experience at The Armstrong Avenue

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Webinar On-Demand
Sponsored by Armstrong Ceiling Solutions
Presented by Larry Lander and Jackie Wheat

Learning Objectives:

  1. Understand rationale and approaches for design of resilient, healthy, adaptable spaces.


This test is no longer available for credit

Responsive Architecture: Reimagining The Customer Experience at The Armstrong Avenue



Larry Lander is an oracle with a midwestern drawl. An architect and a pragmatic futurist, he has an innate ability to vividly portray possible futures that are rooted firmly in the present. As a Principal and PDR’s Director of Programming, he guides business leaders to ask more of their workplaces — to consider what is, what if, and why change? As the Managing Director of Design + Brand Services at PDR, she amplifies the abilities of her cohort of designers, architects, and consultants. PDR’s well-developed individuals and thriving teams are products of her empathetic design leadership. Challenging, multi-year projects and small bespoke spaces alike benefit from Jackie’s subtle approach. People come first. With this tenet, she hones talent and builds teams that can scale challenges with confidence.


Jackie Wheat is an innovator who shapes the world by unleashing the hidden potential in people. Design is her driver. Workplace is her medium.As the Executive Designer of the ExxonMobil Houston Campus, Jackie set the course for transformation. The fourteen building, 14,000-person campus would introduce needs for new technologies not yet offered on the open market. Recognizing her responsibility in the effort, she built a design approach that merged business requirements with human experience needs. As a result, what began as a real estate effort became a capital project. It was a pivot point for the energy giant that would lead to their workplace of the future.


Armstrong Ceiling and Wall Solutions Armstrong World Industries is a leader in the design and manufacture of innovative commercial ceiling and wall systems. At home, at work, in health-care facilities, classrooms, stores, and restaurants, Armstrong Ceiling & Wall Solutions offer interior options that help create healthy, sustainable spaces that protect people and cultivate well-being and comfort so they can be at their best.

Armstrong is committed to developing new and sustainable ceiling solutions, with design and performance possibilities that empower its customers to create beautiful, high-performance residential and commercial buildings. Armstrong continues to grow and prosper for the benefit of all its stakeholders.


Originally published in October 2020