Predictive Design
How Architects Can Incorporate CFD Into the Design Process to Improve the Occupant Experience
Sponsored by Price Industries | Presented by Mike Koupriyanov
Live Webinar Airing on July 10, 2025 at 02:00 PM ET
Architects are often expected to design for the occupant— but don’t always have the tools to visualize how their decisions impact airflow patterns, indoor air quality, and occupant thermal comfort. In this session, we’ll explore how Computational Fluid Dynamics (CFD) can be used as a practical, design-forward tool to support your vision. Featuring Predict by Price, this session walks through when CFD is most useful, how it enhances understanding of airflow and occupant comfort, and how architects can apply these insights early in the design process to improve indoor environmental quality. Whether you're new to CFD or looking to expand your technical toolkit, this webinar provides insight into designing with greater confidence, clarity, and comfort in mind.
Photo courtesy of Price Industries
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Mike Koupriyanov heads the Predict team and has been with Price for over 16 years. He believes that CFD is a powerful but highly underutilized tool and is passionate about promoting its use within the HVAC industry. Mike is highly customer focused and guides the Predict team in using CFD to provide creative and practical solutions to our customer’s most vexing design challenges. With the Predict team, he has consulted on a broad range of projects including engineered systems (DV, radiant, beams, etc.), critical spaces (labs, hospitals, etc.), mission critical spaces like data centers as well as other commercial projects. Mike is a registered Professional Engineer in Manitoba and is also an active ASHRAE member, regularly presenting at national conferences and serving on many technical and standards committees. |
Predict by Price is a Computational Fluid Dynamics (CFD) service focused on optimizing indoor environments. With experience across various sectors of the building industry, Predict offers precise airflow simulations that enhance occupant comfort and building performance. By integrating proprietary product data and lab-validated modeling techniques, Predict delivers accurate and efficient analyses, empowering architects and engineers to make informed design decisions early in the project lifecycle.
Originally published in Architectural Record
Originally published in May 2025
LEARNING OBJECTIVES
- Identify the role of HVAC design in shaping occupant experience and the architect’s ability to influence comfort-related outcomes.
- Recognize when and how CFD can add value to future design efforts.
- Evaluate how early integration of CFD impacts design workflows, collaboration with engineers, and client communication.
- Assess CFD visualization results to make informed design adjustments that enhance occupant comfort.
