Joe Fletcher - Joe Fletcher Photography
Architectural Photography
Sponsored by Architectural Record | Presented by Joe Fletcher
In this podcast, our host interviews architectural photographer Joe Fletcher. Learn about Fletcher’s journey from art school in London, where he transitioned from painting to photography, to his niche in architectural photography. Fletcher shares insights on the influence of his painting background, his aesthetic preferences, and the importance of light in capturing architectural essence. He also talks about the impact of technology and social media on the industry, noting both the democratization and the challenges it brings to the art form. The conversation highlights the collaborative relationship between architects and photographers, emphasizing how Fletcher’s work contributes significantly to architectural storytelling and firm branding.
Photo courtesy of Joe Fletcher
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Aaron Prinz is the host of the Design:ED Podcast and holds a Masters of Architecture degree from the University of Texas at Austin. He was born and raised in the rural Northern California town of Red Bluff, just two hours south of the Oregon border. After one year of college, Prinz relocated to San Francisco to pursue a career in stand-up comedy. At age 26, he began studying architecture at Portland State University while interning at Studio Petretti Architecture led by Amanda Petretti. His professional contributions while at Studio Petretti were focused on a portion of the new Multnomah County Courthouse which is a prominent addition to the Portland skyline. He currently resides in Austin, Texas with his wife Roxanne where he continues to work as a designer. |
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Originally published in Architectural Record
Originally published in November 2024
LEARNING OBJECTIVES
- Acknowledge the role of aesthetic principles in architectural photography.
- Examine the impact of light on architectural photography.
- Identify key elements of successful client relationships in creative fields.
- Evaluate the influence of technology and social media on photography and design marketing.
