Active Roofing Surfaces – A Sustainable Approach to Air Quality
Discover how smog-reducing roofing technologies improve air quality while advancing sustainable building design
Sponsored by SOPREMA, Inc. | Presented by Randy Morgan and Rey Pupo
Live Webinar Airing on October 13, 2026 at 11:00 AM ET
An exploration of commercial roofing technologies that contribute to improved air quality, demonstrating how sustainability in roofing can serve as a meaningful way to give back to our environment. For granulated cap sheets, smog-reducing technology can be an option to specify for roofing performance, whether designing for schools, manufacturing sites, government buildings or other organizations, incorporating a smog-reducing feature into a commonly used roofing materials for low slope or steep slope can add value to the client.
Photo courtesy of SOPREMA U.S.
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Randy Morgan is based in California for the Industrial Minerals business. With a decades long history of partnering with roofing manufacturers across the United States, he contributes operational excellence, team building, coaching, and problem-solving expertise delivered with the utmost professionalism. Randy serves on the Asphalt Roofing Manufacturers Association (ARMA) and participates in many other key industry forums and events as a trainer and 3M spokesperson. |
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Rey Pupo is the Architectural Representative for SOPREMA, serving the state of Florida. With a strong focus on building envelope solutions, Rey works closely with architects, engineers and consultants to provide roofing and waterproofing systems guidance. Rey is dedicated to helping clients achieve high-performance, code-compliant, resilient systems. |
SOPREMA delivers high-performance solutions for roofing, waterproofing, wall protection, and civil engineering, driven by a relentless pursuit of innovation, sustainability, and product excellence. The building envelope portfolio includes SBS and APP-modified bitumen, PMMA/PMA liquid-applied membranes, PVC membranes, STPE and PU sealants and adhesives, air and vapor barriers, below-grade waterproofing, vegetative solutions, roof coatings, and accessories. With a legacy of performance, SOPREMA sets the standard for durability and reliability in the industry.
Originally published in Building Enclosure
Originally published in September 2026
LEARNING OBJECTIVES
- Explain the technical ways to convert smog pollution in the air into plant-usable nitrogen.
- Identify ways to deploy roofing technology solutions that can help reduce the nitrogen oxides in smog.
- Uncover ways to deploy roofing technology solutions that can help reduce the nitrogen oxides in smog.
- Recognize the market readiness for technologies that can help improve air quality and willingness to pay for this feature.
