Marketing and Business Development Basics for Small Firm Architects

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DATE July 18, 2018    
TIME 8:00AM - 12:45PM PST    
LOCATION MG2
1101 Second Ave
Seattle, WA 98101 (map)
CONTACT
AIA Seattle
Missy Garvin

In this 3-part Small Firm Workshop Series, Rena M. Klein and her colleagues at Charrette Venture Group will offer foundational knowledge, strategies, tools and resources for successful small firm management. Ideal for small firm architects and owners, these highly interactive half-day sessions will include informative presentations, case study examples, workshop activities and ample time for peer-to-peer discussion.

When it comes to marketing, where should you focus your efforts? What tactics yield real results? In this interactive workshop, we’ll cover the basics of building a strong brand for your small firm, and how to leverage that brand to work for you. We’ll also review how to develop a marketing strategy and build an actionable marketing plan that is realistic, budget friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.

Individual session registration will be available 2 weeks prior to the session.

Click here for more information.

Learning Objectives

  1. Discuss the critical tools, strategies and knowledge necessary for successful small firm management.
  2. Identify and examples of strong, actionable marketing plans that are realistic, budget friendly, and measurable.
  3. Understand marketing tactics that yield measurable results and leverage a strong branded identity.
  4. Discuss how authentic business development is separate from marketing, but critical to building profitable relationships.

Credits:

4 AIA LU

 

 

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