The Rise of Ceramics in Today’s Post-Pandemic Society

With nano-treatments enhancing hygiene and digital advances supporting replications of virtually any material, ceramics are having their day
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Sponsored by Tile of Spain
By Barbara Horwitz-Bennett

Minimum-Effective Dose

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. “There’s so much we can do to help optimize the usage and the budget involved in a premium solution-based material like tile,” adds Fasan.

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. Here Fasan is also alluding to the application of advanced production capabilities to adjust gauged materials to optimize the use of ceramics based upon application. Called the “minimum-effective dose (MED),” the ceramic tile thickness can be slimmed down and still meet performance requirements. Consequently, by specifying thicknesses as little as 3.7mm for walls, 6mm for floors, and 2cm for pavers, the cost of materials and shipping can be significantly reduced.

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. In fact, between 30 and 45 percent of a ceramic product’s cost is shipping. “The thinner you can make the material, the more you can pack into a container,” says Fasan. Especially now when transportation costs are at an all-time high, it’s essential that specifiers apply a MED mindset to their ceramic designs.

Super Ceramic

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. With owners and architects prioritizing long-lasting, sustainable, and hygienic designs more than ever, the baseline and inherent characteristics of ceramics is propelling it to become a key solution.

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. Low-maintenance, resistant to acids and alkali, heat and scratch-proof, UV resistant, and resistant to mold, mildew, and bacteria, ceramics are filling a key performance and safety niche for buildings today. As bathroom tiles, kitchen slabs, indoor and outdoor flooring, ceramics are emulating all different kinds of building materials, with an endless selection of colors, textures, prints, and styles.

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. “The long-term durability of ceramic tile makes it a smart decision to specify for high traffic areas within our commercial, healthcare, hospitality, and multifamily projects,” states Eisenstadt.

While Alonso’s first couple of Camper stores incorporated a two-dimensional look, the designer worked with Camper to reinterpret the design with each iteration of the store. Alonso’s designs soon began producing three-dimensional volumes with the tiles. At the end of the day, ceramic tile is poised to be the go-to surface for flexible interior design in the post-pandemic world. “With its benefits and high durability, easy cleaning, and antimicrobial surface options, ceramic is an ideal choice for nearly every flexible use-case we could design for. Now is the best time ever to consider ceramic tile as a full, holistic system,” concludes Fasan.

Barbara Horwitz-Bennett is a veteran architectural journalist who has written hundreds of CEUs and articles for various AEC publications. www.bhbennett.com

 

Tile of Spain A global industry leader, Tile of Spain is the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER). Its objective is to support and promote Spain’s tile manufacturers and industry worldwide. www.tileofspainusa.com

 

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Originally published in Architectural Record
Originally published in November 2021


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