Architecture & Terracotta Cladding

Detailing the science and sustainability of terracotta rainscreen and sunscreen systems.
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Webinar On-Demand
Sponsored by Terreal North America
Presented by Jonathan Gothard

Learning Objectives:

  1. Explain the science of rainscreen technology.
  2. Cover the sustainable, green and efficiency benefits of terra cotta rainscreens.
  3. Describe how terra cotta rainscreens are manufactured and installed and differentiate the types of terra cotta rainscreen assemblies and products.
  4. Discuss how to design, detail, and specify a terra cotta rainscreen system and understand the benefits of terra cotta solar shades.


AAA 1 Structured Learning Hour
This course can be self-reported to the AANB, as per their CE Guidelines
AAPEI 1 Structured Learning Hour
MAA 1 Structured Learning Hour
This course can be self-reported to the NLAA.
This course can be self-reported to the NSAA
NWTAA 1 Structured Learning Hour
OAA 1 Learning Hour
SAA 1 Hour of Core Learning
This course can be self-reported to the AIBC, as per their CE Guidelines.
This course is approved as a Structured Course
This course can be self-reported to the AANB, as per their CE Guidelines
Approved for structured learning
Approved for Core Learning
This course can be self-reported to the NLAA
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia

Presented in a visual array of information gathered from around the world, this presentation delivers key educational components that focus on the natural beauty of terra cotta installed in a back ventilated, rain screen technique that provides a wall cladding solution benefiting projects in: exterior wall performance, insulating values, contemporary aesthetics, and ease of long term maintenance. The presentation also offers information on terra cotta solar screen design and its benefits; as well as displays the opportunity to use natural terra cotta as an acoustic solution for interior environments. Participants will gain a tremendous understanding of the opportunities available with terra cotta construction materials in a wide variety of applications.

Terra Cotta Cladding

Photo courtesy of Nick Merrick © Hall+Merrick 2019


Jon Gothard in his role as Director of Research, Product Testing, Technical Specifications, and Testing provides a range of experience to Ludowici and Terreal North America through his 20+ years in the design and architectural profession. During his design and architectural experience, he designed, produced construction documents, and was involved in the construction of numerous commercial, educational, institutional, and multi-family projects throughout the United States. Jon provides a unique perspective to achieve design goals through his insight into the design and architectural processes.

Jon is currently involved with the Ludowici roofing and Terreal North America cladding businesses by providing insight into the design process and the typical project budget procedures; with a goal to assist in realizing the design goals.


Terreal North America Terreal North America takes an engineered systems and solutions approach to designing and manufacturing terracotta cladding and sunscreens. As part of a family of terracotta companies, Terreal North America’s cladding and sunscreen products are engineered and manufactured in facilities with over 300 years of terracotta production experience. Terreal North America is a subsidiary of Ludowici, both based in New Lexington, Ohio and is the sole U.S. manufacturer’s representative of TERREAL. For over 150 years, TERREAL has been creating responsible solutions by capitalizing on the beauty and durability of clay, as well as on the innovation of solar energy. Based on this unique experience, our group creates innovative solutions for the building envelope, through four activities: roofing, solar, structure and cladding-decoration.


Originally published in November 2021