Process Not Product

Many architects learn about addressing "process, not product" during their design training. Essentially, the methodology of seeking information and problem solving is the most important part of the journey leading to a design solution. Asking good questions, exploring alternatives and developing options are vital steps. Large organizations with strong purchasing power may have the ear of the industry and get involved with product development, while small to mid-sized firms may work harder on finding design information to in order to maintain their edge.

Lighting in SOM's material library is color corrected and can be manipulated to simulate proposed project lighting. The library is located to allow natural light, fluorescent and incandescent lighting into the space, so any combination is possible. (Photo: Skidmore, Owings and Merrill).