What's Next?

From Architectural Record’s 2018 Innovation Conference
Presented by Winy Maas, Principal Architect and Urbanist, MVRDV

Learning Objectives:

  1. Describe what is needed for a city to evolve
  2. Explain why climate change is a driving force for the need and consumption of space
  3. Create an apolitical agenda in order to benefit urban design.
  4. Identify the traits that garner near-universal agreement


1 AIA LU/Elective



Winy Maas, Principal Architect and Urbanist, MVRDV
Winy Maas architect and urban planner is one the founding principals of MVRDV, an interdisciplinary studio that works at the intersection of architecture and urbanism. Jacob van Rijs and Nathalie de Vries, the award-winning Dutch practice was set up over two decades ago and has established an international identity with a wide-variety of building typologies and scales that are self-generated, innovative, experimental and theoretical. Winy advocates denser, greener, more attractive and liveable cities, with an approach to design, regardless of typology or scale reflecting a user-defined, innovative and sustainable consideration for the built environment. In 2008, Winy founded The Why Factory at TU Delft, a research institute on future cities which he leads as director. He has been a Visiting Professor at GSAPP Columbia and IIT Chicago and has also held teaching positions at the ETH Zurich, the University of Louvain, the University of Hong Kong, Berlage Institute, the Architectural Association (AA) in London, the Massachusetts Institute of Technology (MIT), Yale University (Eero Saarinen Chair), Ohio State University and the Rotterdam Building Academy. Winy sits on numerous international boards and juries. He was recently named Supervisor of Almere Floriade 2022 and Eindhoven City, and has been Supervisor of Barcode Urban Development in Oslo. Previously, he sat on the boards of the Economic Development Board of Rotterdam, the Spatial Quality Boards of both Rotterdam and Barcelona, the Netherlands National Planning Office and Netherlands National Design Group.

Winy Maas discusses a small number of the Dutch firm’s recent architectural completions in the context of urgent global issues which influence the discipline. He will also place them in relation to a larger outlook towards the future as envisioned by The Why Factory, a research institute that develops scenarios and models of the city of the future that Maas directs in collaboration with Delft University of Technology.


Originally published in March 2019